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Animation Gaming and Vfx industry insights

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Animation Gaming and Vfx industry insights

The Indian animation and gaming industry has come a long way from where it was. From its first production “Ek Anek Aur Ekta“, a short traditionally animated educational film released in 1974 (from Doordarshan‘s Film Division) to the latest Arjun: The Warrior Prince which is an animated mythological action film released in May 2012, we have seen tremendous changes and growth in the industry. India is no longer just an outsourcing destination. It has moved on to become a significant post-production and production destination as well. India has quite a few production houses of its own developing and creating amazing works of art. India should be able to take care of most of its internal animation production requirements by 2014.


There has been a significant rise in the audience interested in animation products among diverse age groups in India. The Indian animation industry is favorable for two reasons, one is the high-skilled workers and the second is the low cost of production. To meet the requirements of skilled workers, what India needs right now is to nurture and improve upon its talent base. Immediate attention needs to be given to strengthen the animation field by producing, creating and developing good works of animation. We need to encourage budding talent by giving the right kind of training, exposure and experience in the field.


Growth of Industry

Experts believe that the Indian animation industry is set to clock stupendous growth in coming times. Animation, which encompasses gaming, web designing, creative content, television commercials, games for internet, personal computer and consoles, has a strong and wide reach across sectors.

Boosted by higher demand, the fast-growing Indian animation and gaming industry is expected to be worth $2.5 billion (Rs. 11,435 crore) in the next three years, says global consultancy Deloitte. According to estimates, the Indian animation and gaming market was valued at around $750 million (Rs. 3,430.5 crore) in 2009.

“This (Indian) industry is expected to be worth $2.5 billion by 2013, clocking a compounded annual growth rate (CAGR) of around 35 percent. The industry is growing in a big way,” said Deloitte Touche Tohmatsu India Private Limited’s Director Sandip Biswas, who recently authored a report on the animation, broadcasting and gaming industry. Biswas said there is huge growth potential for the animation and gaming sector, especially with increasing demand. The product quality is also improving, he added.


Facts and Figures

According to a report by auditing firm Pricewaterhouse Coopers on the Indian media & entertainment industry, the animation industry is estimated to have been around Rs.1,100 crore in the year 2006 and it is expected to grow at a rate of 22% to reach Rs.5,400 crore at the end of 2014.This is just over 2% of the size of the world’s animation industry and hence, there is tremendous growth potential of the industry.The animation industry can be broadly classified into six categories: 3D animation, 2D animation, gaming, multimedia, web designing and visual effects (VFX).

Another study by industry body Assocated Chambers of Commerce and Industry of India (Assocham) and Deloitte shows that the custom content development and education segments are expected to see huge momentum largely due to corporate e-learning programs and would grow at 11% per annum.



  • 2D


    Classic 2D animation can be regarded as a straightforward approach to create animation in two dimensional context. It involves drawing each frame of each scene minutely.

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  • Graphics


    Graphic Designing can be referred to as a process heavily used in visual communication to edit and create artworks conveying images, text and raster-vector objects.

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  • 3D


    It relates to animating objects in a three-dimensional frame to appear like real objects. It has the power of creating a realm of virtual reality.

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