BVA Applied Arts and Graphic Design

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College of Excellence for Animation Education. 2018 Admissions open

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Unleash your creativity with India's best University Degree in Art, Design & Graphics

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International syllabus for University Degree in Animation, VFX, Gaming & Design

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World class infrastructure. Production experienced trainers. Award winning studio.

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Join the billion dollar worldwide movie, animation and entertainment industry

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World class infrastructure. Production experienced trainers. Award winning studio.

animaster academy

The Bachelor of Visual Arts (BVA) in Applied Arts and Graphic Design


We all realize the pace in which the world is changing, including the education sector. Keeping in pace with the change, Animaster College offers you the best University bachelor’s degree in Visual Arts. Considering the importance, the way we teach and you learn, supports your comfort level and prepares you for an enterprising future. We induce creativity in you so that you can light up animated screens around the world. We invite you to join our creative team. You get an exposure to the communication formula, the purpose of communication as an adjunct to the study of Applied Art, Historical and Chronological survey of the evolution of the following media. The course is designed to take you on flight in the creative animation sector. Alongside, you get to explore the aesthetic aspects of colour, form and the expressionistic quality of letter form treating it almost abstract composition, copy based Advertisements from Magazines, understanding of letter Forms, spacing, words, mechanical and optical spacing, grid system.
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Program highlights

Graphic Design and Applied arts is used widely in print media, advertisement, illustrations and also film making which encompass both traditional and digital knowledge which is the core training area in this semester. Animation is a new media of communication developed for both entertainment and non-entertainment application. This semester imparts knowledge in basic Story of Art, Fundamental to 2D & 3D Design and Graphic Design- makes the foundation semester interesting. Graphic art is widely popular today and used in medical illustrations largely. Drawing for designers is also part of the semester as there is a great demand for it. Otherwise from basic industries to manufacturing and service industries in many ways Graphics is used as marketing, instructional, visualization media which makes work more effective. Applied art and Graphic Design program focus on all these areas and also cater to the industry demands and the future requirements.

Animaster –the Right Choice

We are proud to have the most skillful in-house trainers

International Students

Global scholars express their comfort zone at Animaster

Placement

Not just training, Animaster makes you Industry ready

Visual Thinking

Principles of Classical Animation foundation course

Inter-Design Studies

Explore the World of 3-Dimentional animation

Digital Illustration

Explore the Digital techniques and skills of Art

Semester wise details

The students will gather knowledge in the varied forms of art and culture of the world. A handy guidance will be provided on visual thinking, design and fundamental of drawing. To understand the semester-wise distribution of the course explore the tabs below and enter the world of fantasy blended with creativity.

Semester wise overview

The students will gather knowledge in the varied forms of art and culture of the world. A handy guidance will be provided on visual thinking, design and fundamental of drawing. To understand the semester-wise distribution of the semester explore the tabs below and enter the world of fantasy blended with creativity.

Sem-1

Brief Description about the semester:

This semester provides brief introduction to the Pre historic activities at different parts of the world. Here students are given exposure to the evolving cultures, ritualistic practices, and artistic activities. The semester briefs about the environment, tools and other materials, which were parts of their evolving life. Semester introduces ways of seeing in the visual world and analyzing the visual experiences and the visual data. Semester introduces novel methods to understand the meaning and interpretations of visual images. The semester provides end number of examples and references to know the ways of seeing from the simple to complex world. Semester also provides opportunity to learn from the interdisciplinary domains. This semester introduces the basic elements and principles of Art and Design topics required for a student at the entry level. Semester allow student to look at the subject in a broader perspective and provide a solid theoretical base for the specialization program. Examples for relevant Design problems are given to understand and to find out the solutions. Both 2-Dimensional and 3-Dimensional design processes is addressed in this semester. Semester introduces about the questioning since the question is the basis for information or knowledge acquiring. Enquiry for the fundamental details will bring revelation. This semester will instigate the enthusiasm within and takes student to the next stage. Semester aims to introduce Culture as a whole and Community and its practices within. Culture will have multiple communities that address the various needs of a society. Semester introduces to the emotional and functional aspects of communities and their practices and their contribution to the growth of the society and culture as whole.

 

# Subject Title Instruction(hrs/week) Duration of exam(Hrs) Marks Credits Type
IA Exam Total
1 Language 1 4 3 30 70 100 2 Theory
2 Language 2 4 3 30 70 100 2 Theory
CORE THEORY
3 Story of Art – I 3 3 30 70 100 2 Theory
4 Visual Thinking 3 3 30 70 100 2 Theory
5 Fundamentals of Design: 2D &3D 3 3 30 70 100 2 Theory
CORE STUDIO COURSE
6 Fundamentals of Drawing – I 3 15 35 50 1 Practical
7 2D & 3D Design Practice 4 15 35 50 1 Practical
8 Inter Design studies1 3 15 35 50 1 Practical
9 Constitution of India and Human Rights 3 3 30 70 100 2 Practical
10 Workshop / Project / Journal writing 50 50 1
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Semester wise overview

In semester two of the foundation studies, students will develop knowledge to understand and interpret the Literature, Art and Architecture and the impact of the visual culture on individual perception. This will help students to explore the visual meaning and interpret in their own creative work. They will also get guidance on The Physics of Color, Color Systems, Theory of Color, Theories of Successive and Simultaneous Contrast. Additive and Subtractive colours. Special attention will be given on drawing light and shadow on objects and representation of the impact of light on simple forms and objects – change in mood, surface quality, density, drama, and impact. Also, drawing from Nature will be taught.

Sem-2

Brief Description about the semester:

This semester introduces the important civilizations marked in the history. In this semester, Literature, Philosophy and the religion are elaborately discussed Semester briefs the characteristic features of Art, design and culture practiced during this period. Semester also explains in detail, about the materials used and the Architecture designs and motives, Art panels etc. Communication systems and life style developed by the community are specially focused. This semester helps students to develop a systematic approach in understanding the visual culture across hi-cultures and sub cultures. The semester thematically reveals how the world is filled with, printed images in books, Magazines, posters, advertisements, cut outs, Photograph, cinema and Television etc. The semester also conduct enquiry about how this visual world influences and creates impact on our sensibilities. In this semester history of Colours from different period is introduced. Semester introduces practical application of the color theories, focusing on the interaction and relativity of color. This semester aims to introduce the fundamentals of Design ideas and application in the advanced semesters in Product Design, Interior Design, Furniture Design and Textile Design etc. The semester allows the students to do research and identify the problems with their immediate surroundings and learn to solve the problems with the help of the Guide.

 

# Subject Title Instruction(hrs/week) Duration of exam(Hrs) Marks Credits Type
IA Exam Total
1 Language 1 4 3 30 70 100 2 Theory
2 Language 2 4 3 30 70 100 2 Theory
CORE THEORY
3 Story of Art – II 3 3 30 70 100 2 Theory
4 Introduction to Visual cultures 3 3 30 70 100 2 Theory
5 Colour theory 3 3 30 70 100 2 Theory
CORE STUDIO COURSE
6 Fundamentals of Drawing – II 3 15 35 50 1 Practical
7 Colour Composition 3 15 35 50 1 Practical
8 Inter Design studies- 2 3 15 35 50 1 Practical
9 Environment and Public Health 3 3 30 70 100 2  Theory
10 Workshop / Project / Journal writing 50 50 1
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Semester wise overview

In this semester students will be able to- Understand and interpret the communication process, explain about different communication modes and evolution of communication media. This semester covers basic drawing skills required for Design students. Introduces conceptual sketches, Presentation drawings. Students will learn Typography and its power for expressive qualities. The students will receive information that will enable them to understand the concept of creating textures, brushes, abstract and thematic designs, Create effective typography designs used for raster and vector illustrations and designs, Construct characters using flash symbols and rig it for animation, animate background layouts and characters using 2D animation principles.

Sem-3

Brief Description about the semester:

This semester will introduce basic information and process of communication in everyday life. Introduces Verbal, non –verbal, audio and visual communication in general. Historical understanding and evolution of communication methods and media. This Semester aims to provide knowledge in various communications prevailing in life and the role of Graphic Design in communication. Semester provides introduction to Visual Communication in various contexts and explores the design strategy. Introduces Graphic Design for contemporary communication process. Students work on simple assignments culminating in to a project. This semester covers basic drawing skills required for Design students. Introduces conceptual sketches, Presentation drawings. Semester also introduces step by step process of Technical Drawing and the Visualization methods, Illustrations and designs required in different print and publishing media. The semester in typography will introduce the basic type forms, terminologies, and specifications. Application of type to layout design, with stress on rendering techniques. Also includes historical development of type. This Semester introduces software Adobe Photoshop, Illustrator, InDesign, etc. Semester allow students to expertise in the tools and application in the Design art works and rendering the images, image manipulations, Colour corrections etc. Semester also introduces basics of web design in the context of previously Design. The project help them to apply the skills learnt in the previous and the present semesters and find out their importance.

 

# Subject Title Instruction(hrs/week) Duration of exam(Hrs) Marks Credits Type
IA Exam Total
1 Language -I 4 3 30 70 100 2 Theory
2 Language -II 4 3 30 70 100 2 Theory
CORE THEORY
3 Theory of Graphic Design -I 3 3 30 70 100 2 Theory
CORE STUDIO COURSE
4 Graphic Design and Communication I 4 30 70 100 2 Practical
5 Drawing for Designers 4 30 70 100 2 Practical
6 Typography I 4 30 70 100 2 Practical
CORE ELECTIVE 3 15 35 50 1
7 Advanced Digital Media 3 15 35 50 1
8 Computer Applications and Information Technology 3 15 35 50 1
9 Workshop 50 50 1
Design, Art

Semester wise overview

After completing this semester students will be able to-  Define and explain the importance of Symbols, signage, explain the basic principles of Layout design and theory of Typography, Understand and interpret the history of reproduction process, print medium, etc. You also shall interact with people from social-cultural-corporate backgrounds to derive what people are looking for and their visual literacy level, explore and experiment with representational designs and abstract designs to achieve their concepts. Also you will learn to design and render Architectural forms, Patterns organic and abstract. Create effective typography designs used for raster and vector illustrations and designs, and construct characters using flash symbols and rig it for animation.

Sem-4

Brief Description about the semester:

This semester will brief about the Graphic design in complex form and application of Symbols, signage, different forms of reproduction process and mediums. History of print medium and evolution of Graphic design I print medium. Graphic Design in digital medium and application of Graphic Design in Film and Animation introduction to Motion graphics. This semester will introduce the ideas for designing the Visual Symbols and logos and other brand or public welfare design initiatives. The semester will also discuss various aspects of design process, conceptualization and visualization of the design. Students will get opportunity to research and explore the Social, corporate and other cultural initiatives through dialog, interaction to arrive their design concepts. This semester is continuation of the previous Drawing semester with emphasis on Complex visualization process. Conceptualization exercises, study of Human, animal and other living forms in line, colours and mass. Study of architecture, Design, motives, pattern study etc. This is continuation semester in which students will be continuously explore the Typography subject. You will be introduced to the advanced type forms, terminologies, Application of Types in various context based layout designs. This Semester introduces software Photoshop, Illustrator, InDesign, Flash. This semester allows you to expertise in the tools and application in the Design art works and rendering the images, image manipulations, Colour corrections etc.

The semester also introduces basics of web design in the context of previously Design.

 

# Subject Title Instruction(hrs/week) Duration of exam(Hrs) Marks Credits Type
IA Exam Total
1 Language -I 4 3 30 70 100 2 Theory
2 Language -II 4 3 30 70 100 2 Theory
CORE THEORY
3 Theory of Graphic Design -II 3 3 30 70 100 2 Theory
CORE STUDIO COURSE
4 Graphic Design and Communication -II 5 30 70 100 2 Practical
5 Drawing for Designers 4 30 70 100 2 Practical
6 Typography II 4 30 70 100 2 Practical
CORE ELECTIVE 3 15 35 50 1
7 Advanced Digital Media 3 30 70 100 2
8 Workshop 50 50 1
animaster academy

Semester wise overview

In this semester students will be introduced to Advertising; Post Industrial impact on Rural, urban economy of India, Mass production and Transportation, Advertising and Marketing, Direct and indirect Marketing, Advertising of an Art, Science and Business profession, Advertising History and Modern Advertising, Advertising and Society. Moreover they understand the Game design process and Execute drawings, story boards. Introduction to complex design ideas and design principles Visual problem solving and print production standards. They learn the relative use of Type, graphics, illustration and photography in print media.

Sem-5

Brief Description about the semester:

This semester will introduce some of the important milestones and aspects of Advertising in the last hundred years. The semester will discuss about the impact of Industrial revolution on society and Advertisement in relation with Marketing. Different features of Advertisements and qualities and its relevance to the Modern Business trends. Introduction to the Game design. Developments of gaming Industry. Gaming as modern entertainment. Scope for Visualization of story, Concept and development of visual narratives. Designing the Game assets, Backgrounds and characters etc. Development of a style and visual quality. Drawing story boards. To understand the role of the designer/artist in game development. Students learning the Graphic design aiming at printing media as the final output. This semester will brief how to visually communicate and prepare work for printed reproduction of catalogs, brochures, book jackets, advertisements, Newspapers and Magazines. Semester focus on Visual problem solving, application of Art and Design principles and print production standards. . Use of Illustrations and Photography in layout designs, image manipulation in digital medium as required for design. The semester will introduce different guidelines for context based illustrations. Provides ample references from the history and contemporary illustration styles. Introduces different methods for illustration for print and publishing, web based digital illustrations, educational, corporate, Science and technical illustrations etc.

 

# Subject Title Instruction(hrs/week) Duration of exam(Hrs) Marks Credits Type
IA Exam Total
CORE THEORY
1 Theory of Advertising Design I 3 3 30 70 100 2 Theory
CORE STUDIO COURSE
2 Graphic Design for gaming 9 90 210 300 6 Practical
3 Graphic Design for Print Media 8 90 210 300 6 Practical
4 Advanced Illustration Technique 7 60 140 200 4 Practical
CORE ELECTIVE 3 30 70 100 2
Advanced Digital Media
Workshop
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Semester wise overview

In this semester, students learn principles and methods of reproduction process, campaign planning- Introduction and explanation with examples. They understand influencing factors on advertising campaign, the basic principles of campaign planning, importance of unity and continuity, Structure, Function and operations of an advertising agency. They learn to create Advertisement for non-commercial services like Educational Institutions, Hospitals etc., advertisements for consumer goods, magazine advertisements for commercial services like Hotels, travel and hospitality.

Sem-6

Brief Description about the semester:

This semester introduces different methods of Reproduction process. Introduces Campaign planning and objectives. Discuss the functioning of an Advertising agency and consumer needs and demands, psychology of the mass and individual costumer. Semester will brief the advertising layout designs for the purposes of Institutional needs like Educational, Hospitals etc. This semester introduces package design including various media, typography, and colour analysis. Provides field trips and interaction with industry resource people. Also briefs about the application of the Graphic Design for packaging design. Semester will explain the process of printing in Offset method and the digital methods. Semester will explain in detail the technical procedures involved in printing and provide the necessary information to the graphic designer. This semester also examines the use of the computer as a medium and an additional tool for the illustrator. You will explore a variety of digital techniques and working methods as well as review the historical development and current directions of digital illustration.

# Subject Title Instruction(hrs/week) Duration of exam(Hrs) Marks Credits Type
IA Exam Total
CORE THEORY
1 Theory of Advertising Design II 4 3 30 70 100 2 Theory
CORE STUDIO COURSE
2 Advertising Design & Media 6 75 175 250 5 Practical
3 Packaging Design and Printing Technology 6 75 175 250 5 Practical
4 Digital Illustration Technique 5 50 100 150 3 Practical
CORE ELECTIVE 3 30 70 100 2
5 Project work 6 50 100 150 3
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Semester wise overview

After completing this semester students will be able to- Apply knowledge learnt in this semester in designing the interactive model of different devices. Apply the knowledge in designing the web page, standard operating key boards for example Mobile phone, ATM machine etc. Introduction to marketing and consumer behavior. They also learn about Organization, structure and functioning, interactive role of Design including administration, design documentation and management of processes such as ISO 9000, ISO 14000, and Quality Function Deployment etc.

Sem-7

Brief Description about the semester:

This semester introduces the history of design and the Art of Electronic media. Here in the semester discussions around the Computer as new environment, digital technology, Photography Design of the new generation, Film and Animation as new age communication media. This Semester provides opportunity to students to develop a project based on Corporate Identity. More focus will be given on consistency of the visual format, in the Logo design, and its use in all corporate communications. Advance level of the research project focus on to develop a research methodology. To analyze the data and develop a design criteria to produce the individual project synopsis. This involves in strategizing Campaign design and development. This Semester introduces basic concepts in Interaction Design. Interaction Models: issues in man-machine interface, ergonomic considerations, dialog. The semester will provide information and knowledge of different digital and manual methods to build one‘s portfolio. Objective of providing an internship to the students is to provide them exposure to the outside world on which their confidence builds.

 

# Subject Title Instruction(hrs/week) Duration of exam(Hrs) Marks Credits Type
IA Exam Total
CORE THEORY
1 Theory of Advertising, Visual communication & media -1 3 3 30 70 100 2 Theory
CORE STUDIO COURSE
2 Advertising Design Research Project- I 6 90 210 300 6 Practical
3 Interaction Design 5 60 140 200 4 Practical
CORE ELECTIVE 3 30 70 100 2
Portfolio Development 3 90 210 300 6
Internship / Project 10 90 210 300 6
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Semester wise overview

In this semester the student learns about Creative advertising: Planning and execution, Product analysis, Human motives; Desire and hope, Copy Platform, Visualization – Invention of advertising ideas, Principles of Design and layouts, Pictures v/s words – communication, Pictures in advertising, The hard sell –The soft sell, Types of advertising, Marketing and Market research – Nature and scope of marketing, Preproduction, prototype and planning, Consumer reaction, Market research and channels of distribution, Motivation research and Brand image. Selection of Advertising Media appropriate for advertising, Evaluation of the media, Major media analysis.

Sem-8

Brief Description about the semester:

This semester introduces Design as a strategic tool in the corporate sector. Also explain the Design strategy formulation. Case studies in event, brand, and advertisement management. Discuss Product management. In this semester, students will be introduced to important elements of Advertising procedures and Communication possibilities. The semester will draw attention of the students on many important aspects such as Creative advertising, Product analysis, Principles of Layout and design, Market research, Appropriate Media for advertising and communication and media analysis. The emphasis of the project on individually planned design research projects that involve considerations of Advertising Campaign for public welfare for any socially relevant issue. This will involve wide range of requirements of different types and scope for visual, formal and structural innovations. The project is supported by theoretical information and assignments in the complementary nature of systematic and creative thinking in the various stages of the design process and visual, structural and functional analysis of design system. Minor Project provides an opportunity to the students to research on the subject areas not considered for the Graduation Project. This semester will brief on the importance of the portfolio, and different types of portfolio and methodology in systematically developing individual Project portfolio. Also, the semester briefs about portfolios for different purpose. The semester will provide information and knowledge of different digital and manual methods to build one‘s portfolio.

 

# Subject Title Instruction(hrs/week) Duration of exam(Hrs) Marks Credits Type
IA Exam Total
CORE THEORY
1 Design and Business Management 3 3 30 70 100 2 Theory
2 Theory of Advertising, Visual communication & media –II 3 3 30 70 100 2 Theory
CORE STUDIO COURSE
3 Advertising Design Major Research Project –I 12 150 350 500 10 Project
4 Minor Research Project –II 9 120 280 400 8 Project
5 Portfolio Development Final display and presentation of the Project 3 60 140 200 4 Project

Careers after BVA in Applied Arts and Graphic Design

As a probationer in the Applied art and Graphic Design Industry, you are open to a wide range of profiles spanning from a graphic Designer,
Illustration artist, UI Designer, Branding consultant, Visual Communication consultant, Logo Designer and so on.

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STUDENTS WORKS

  • 2D

    2D

    Classic 2D animation can be regarded as a straightforward approach to create animation in two dimensional context. It involves drawing each frame of each scene minutely.

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  • Graphics

    Graphics

    Graphic Designing can be referred to as a process heavily used in visual communication to edit and create artworks conveying images, text and raster-vector objects.

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  • 3D

    3D

    It relates to animating objects in a three-dimensional frame to appear like real objects. It has the power of creating a realm of virtual reality.

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