Bva in Applied Arts and Graphic Design

The bojective of this course and the segregated semesters is to introduce students to communication, its importance in society. Verbal and nonverbal communication, audio and visual communication. The communication formula, the purpose of communication as an adjunct to the study of Applied Art. Historical and Chronological survey of the evolution of the following media. Introduction to Graphic Design: To discuss the visual communication process from the history to present. Relation between the Society and the Graphic Design. Research and practical exercises on form and text. Moreover, they learn to explore the aesthetical aspects of colour, form and the expressionistic quality of letter form treating it almost abstract composition, copy based Advertisements from Magazines, understanding of letter Forms, spacing, words, mechanical and optical spacing, grid system.

 

Sem-1

Brief Description about the semester:

This course provides brief introduction to the Pre historic activities at different parts of the world. Here students are given exposure to the evolving cultures, ritualistic practices, and artistic activities. The semester briefs about the environment, tools and other materials, which were parts of their evolving life. Course introduces ways of seeing in the visual world and analyzing the visual experiences and the visual data. Course introduces novel methods to understand the meaning and interpretations of visual images. The course provides end number of examples and references to know the ways of seeing from the simple to complex world. Course also provides opportunity to learn from the interdisciplinary domains.

Sl. No.|                               Subject Title                                                        

  1. Language I
  2. Language II

CORE THEORY

  1. Story of Art –I
  2. Visual Thinking
  3. Fundamentals of Design: 2D &3D

CORE STUDIO COURSE

  1. Fundamentals of Drawing – I
  2. 2D &3D Design Practice
  3. Inter Design studies1
  4. Constitution of India and Human Rights
  5. Workshop / Project / Journal writing

 

Sem-2

Brief Description about the semester:

This semester introduces the important civilizations marked in the history. In this course, Literature, Philosophy and the religion are elaborately discussed Course briefs the characteristic features of Art, design and culture practiced during this period. Course also explains in detail, about the materials used and the Architecture designs and motives, Art panels etc. Communication systems and life style developed by the community are specially focused. This course helps students to develop a systematic approach in understanding the visual culture across hi-cultures and sub cultures.

Sl. No. |                              Subject Title                                                        

  1. Language I
  2. Language II

CORE THEORY

  1. Story of Art –II
  2. Introduction to Visual cultures
  3. Colour theory

CORE STUDIO COURSE

  1. Fundamentals of Drawing –II
  2. Colour Composition
  3. Inter Design studies- 2
  4. Environment and Public Health
  5. Workshop / Project / Journal writing

 

Sem-3

Brief Description about the semester:

This semester will introduce basic information and process of communication in everyday life. Introduces Verbal, non –verbal, audio and visual communication in general. Historical understanding and evolution of communication methods and media. This Course aims to provide knowledge in various communications prevailing in life and the role of Graphic Design in communication. Course provides introduction to Visual Communication in various contexts and explores the design strategy. Introduces Graphic Design for contemporary communication process. Students work on simple assignments culminating in to a project. This semester covers basic drawing skills required for Design students. Introduces conceptual sketches, Presentation drawings. Course also introduces step by step process of Technical Drawing and the Visualization methods, Illustrations and designs required in different print and publishing media.

Sl. No. |                              Subject Title                                                        

  1. Language I
  2. Language II

CORE THEORY

  1. Theory of Graphic Design 1

CORE STUDIO COURSE

  1. Graphic Design and Communication I
  2. Drawing for Designers
  3. Typography I

CORE ELECTIVE

  1. Advanced Digital Media
  2. Computer Applications and Information Technology
  3. Workshop

Sem-4

Brief Description about the semester:

This course will brief about the Graphic design in complex form and application of Symbols, signage, different forms of reproduction process and mediums. History of print medium and evolution of Graphic design I print medium. Graphic Design in digital medium and application of Graphic Design in Film and Animation introduction to Motion graphics. This course will introduce the ideas for designing the Visual Symbols and logos and other brand or public welfare design initiatives. Course will also discuss various aspects of design process, conceptualization and visualization of the design. Students will get opportunity to research and explore the Social, corporate and other cultural initiatives through dialog, interaction to arrive their design concepts. This course is continuation of the previous Drawing course with emphasis on Complex visualization process.

Sl. No. |                              Subject Title                                                        

  1. Language I
  2. Language II

CORE THEORY

  1. Theory of Graphic Design 2

CORE STUDIO COURSE

  1. Graphic Design and Communication II
  2. Drawing for Designers
  3. Typography II

CORE ELECTIVE

  1. Advanced Digital Media
  2. Workshop

 

Sem-5

Brief Description about the semester:

This semester will introduce some of the important milestones and aspects of Advertising in the last hundred years. The course will discuss about the impact of Industrial revolution on society and Advertisement in relation with Marketing. Different features of Advertisements and qualities and its relevance to the Modern Business trends. Introduction to the Game design. Developments of gaming Industry. Gaming as modern entertainment. Scope for Visualization of story, Concept and development of visual narratives. Designing the Game assets, Backgrounds and characters etc. Development of a style and visual quality. Drawing story boards.

Sl. No. |                              Subject Title                                                      

CORE THEORY

  1. Theory of Advertising Design I

CORE STUDIO COURSE

  1. Graphic Design for gaming
  2. Graphic Design for Print Media
  3. Advanced Illustration Technique

CORE ELECTIVE

  1. Advanced Digital Media
  2. Workshop

 

Sem-6

Brief Description about the semester:

This course introduces different methods of Reproduction process. Introduces Campaign planning and objectives. Discuss the functioning of an Advertising agency and consumer needs and demands, psychology of the mass and individual costumer. Course will brief the advertising layout designs for the purposes of Institutional needs like Educational, Hospitals etc. This course introduces package design including various media, typography, and colour analysis. Provides field trips and interaction with industry resource people.

Sl. No. |                              Subject Title                                                        

CORE THEORY

  1. Theory of Advertising Design II

CORE STUDIO COURSE

  1. Advertising Design & Media
  2. Packaging Design and Printing Technology
  3. Digital Illustration Technique

CORE ELECTIVE

  1. Project work

 

Sem-7

Brief Description about the semester:

This semester introduces the history of design and the Art of Electronic media. Here in the course discussions around the Computer as new environment, digital technology, Photography Design of the new generation, Film and Animation as new age communication media. This Course provides opportunity to students to develop a project based on Corporate Identity. More focus will be given on consistency of the visual format, in the Logo design, and its use in all corporate communications. Advance level of the research project focus on to develop a research methodology.

Sl. No. |                              Subject Title                                                        

CORE THEORY

  1. Theory of Advertising, Visual communication & media -1

CORE STUDIO COURSE

  1. Advertising Design Research Project- I
  2. Interaction Design

CORE ELECTIVE

  1. Portfolio Development
  2. Internship / Project

 

Sem-8

Brief Description about the semester:

This semester introduces Design as a strategic tool in the corporate sector. Also explain the Design strategy formulation. Case studies in event, brand, and advertisement management. Discuss Product management. In this course, students will be introduced to important elements of Advertising procedures and Communication possibilities. The course will draw attention of the students on many important aspects such as Creative advertising, Product analysis, Principles of Layout and design, Market research, Appropriate Media for advertising and communication and media analysis. The emphasis of the project on individually planned design research projects that involve considerations of Advertising Campaign for public welfare for any socially relevant issue. This will involve wide range of requirements of different types and scope for visual, formal and structural innovations.

Sl. No. |                              Subject Title                                                        

CORE THEORY

  1. Design and Business Management
  2. Theory of Advertising, Visual communication & media –II

CORE STUDIO COURSE

  1. Advertising Design Major Research Project –I
  2. Minor Research Project –II
  3. Portfolio Development Final display and presentation of the Project