BVA Product Design

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College of Excellence for Animation Education. 2018 Admissions open

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Unleash your creativity with India's best University Degree in Art, Design & Graphics

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International syllabus for University Degree in Animation, VFX, Gaming & Design

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Join the billion dollar worldwide movie, animation and entertainment industry

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World class infrastructure. Production experienced trainers. Award winning studio.

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The Bachelor of Visual Arts (BVA) in Product Design

We all realize the pace in which the world is changing, including the education sector. Keeping in pace with the change, Animaster College offers you the best University bachelor’s degree in Visual Arts. Considering the importance, the way we teach and you learn, supports your comfort level and prepares you for an enterprising future. We induce creativity in you so that you can spread art and design around the world. We invite you to join our creative team. You get an exposure to the Design process, the purpose and methodology as a bonus to the study of 3D forms such as Prism, Cone and Cylinders and 3D scale modeling of a product. The course is designed to take you on flight in the creative animation sector. Alongside, you get to explore the aesthetic aspects of art, cultural phenomenon, technical conception on ergonomics and human factors engineering, elements of conceptual design, massing shapes with 3D solids, integrating Raster images with solid models, exporting and distributing conceptual designs, and many more.
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Program highlights

Bachelor of Visual Arts in Product Design offers students to learn the design process, research methodology. This course provides scope for students to understand introductory level experience of problem solving techniques, skills through practical assignments in prototyping and testing. Here students will try to understand how Design will act and in what form and material. In this course Students will learn to work in Groups and individual in studio environment. Introduction to Design Thinking– Resources, Methods, Meaning and objectives of research, Introduction to Fundamentals of the design research and process makes the course robust and riveting. Students will go through case studies and Examples to understand the Design process, Chronological studies for analysis of designed objects/systems/environments and their eclectic evolution through technology change. Simple exercises in design creation/recreation through mock ups/montages/paste boards using primary materials such as paper, board, wood etc are major components. Introduction to Hand and Power tools and learning around appropriate and safe use of tools/machines in construction classrooms. The course intends to understand the characteristic qualities and usability of Materials in Model making, to learn to do simple and basic 3D Models using different Materials Like clay, Plaster, Wood / wooden sheets/ Metal sheets, to integrate with Product Design studio for the 3D scale Modeling of the product design undertaken. The syllabus is structured to work on Scale model and Prototypes of the product Design finalized in Design Studio. Students will be able to develop an awareness of art in their future career and also in his/her everyday environment. Validate art as a global experience and phenomenon. Incorporate a working vocabulary of terms and concepts used to produce and analyze art into his/her experience. Students will be able to interpret, artwork through discussions, written responses and research papers. Students will be able to consolidate knowledge and understanding of different artists and styles.

Animaster –the Right Choice

We are proud to have the most skillful in-house trainers

International Students

Global scholars express their comfort zone at Animaster

Placement

Not just training, Animaster makes you Industry ready

Dynamic media

Relate to the world of media with modern techniques associated

Art and design

Become a master in art and design with the help of classical and technical aspects

Product design studio

Create design related to products and mesmerize the world

Semester wise details

The students will gather knowledge in the varied forms of art and culture of the world. A handy guidance will be provided on visual thinking, design and fundamental of drawing. To understand the semester-wise distribution of the course explore the tabs below and enter the world of fantasy blended with creativity.

Semester wise overview

The students will gather knowledge in the varied forms of art and culture of the world. A handy guidance will be provided on visual thinking, design and fundamental of drawing. To understand the semester-wise distribution of the semester explore the tabs below and enter the world of fantasy blended with creativity.

Sem-1

Brief Description about the semester:

This semester provides brief introduction to the Pre historic activities at different parts of the world. Here students are given exposure to the evolving cultures, ritualistic practices, and artistic activities. The semester briefs about the environment, tools and other materials, which were parts of their evolving life. Semester introduces ways of seeing in the visual world and analyzing the visual experiences and the visual data. Semester introduces novel methods to understand the meaning and interpretations of visual images. The semester provides end number of examples and references to know the ways of seeing from the simple to complex world. Semester also provides opportunity to learn from the interdisciplinary domains. This semester introduces the basic elements and principles of Art and Design topics required for a student at the entry level. Semester allow student to look at the subject in a broader perspective and provide a solid theoretical base for the specialization program. Examples for relevant Design problems are given to understand and to find out the solutions. Both 2-Dimensional and 3-Dimensional design processes is addressed in this semester. Semester introduces about the questioning since the question is the basis for information or knowledge acquiring. Enquiry for the fundamental details will bring revelation. This semester will instigate the enthusiasm within and takes student to the next stage. Semester aims to introduce Culture as a whole and Community and its practices within. Culture will have multiple communities that address the various needs of a society. Semester introduces to the emotional and functional aspects of communities and their practices and their contribution to the growth of the society and culture as whole.

 

# Subject Title Instruction(hrs/week) Duration of exam(Hrs) Marks Credits Type
IA Exam Total
1 Language 1 4 3 30 70 100 2 Theory
2 Language 2 4 3 30 70 100 2 Theory
CORE THEORY
3 Story of Art – I 3 3 30 70 100 2 Theory
4 Visual Thinking 3 3 30 70 100 2 Theory
5 Fundamentals of Design: 2D &3D 3 3 30 70 100 2 Theory
CORE STUDIO COURSE
6 Fundamentals of Drawing – I 3 15 35 50 1 Practical
7 2D & 3D Design Practice 4 15 35 50 1 Practical
8 Inter Design studies1 3 15 35 50 1 Practical
9 Constitution of India and Human Rights 3 3 30 70 100 2 Practical
10 Workshop / Project / Journal writing 50 50 1
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Semester wise overview

In semester two of the foundation studies, students will develop knowledge to understand and interpret the Literature, Art and Architecture and the impact of the visual culture on individual perception. This will help students to explore the visual meaning and interpret in their own creative work. They will also get guidance on The Physics of Color, Color Systems, Theory of Color, Theories of Successive and Simultaneous Contrast. Additive and Subtractive colours. Special attention will be given on drawing light and shadow on objects and representation of the impact of light on simple forms and objects – change in mood, surface quality, density, drama, and impact. Also, drawing from Nature will be taught.

Sem-2

Brief Description about the semester:

This semester introduces the important civilizations marked in the history. In this semester, Literature, Philosophy and the religion are elaborately discussed Semester briefs the characteristic features of Art, design and culture practiced during this period. Semester also explains in detail, about the materials used and the Architecture designs and motives, Art panels etc. Communication systems and life style developed by the community are specially focused. This semester helps students to develop a systematic approach in understanding the visual culture across hi-cultures and sub cultures. The semester thematically reveals how the world is filled with, printed images in books, Magazines, posters, advertisements, cut outs, Photograph, cinema and Television etc. The semester also conduct enquiry about how this visual world influences and creates impact on our sensibilities. In this semester history of Colours from different period is introduced. Semester introduces practical application of the color theories, focusing on the interaction and relativity of color. This semester aims to introduce the fundamentals of Design ideas and application in the advanced semesters in Product Design, Interior Design, Furniture Design and Textile Design etc. The semester allows the students to do research and identify the problems with their immediate surroundings and learn to solve the problems with the help of the Guide.

 

# Subject Title Instruction(hrs/week) Duration of exam(Hrs) Marks Credits Type
IA Exam Total
1 Language 1 4 3 30 70 100 2 Theory
2 Language 2 4 3 30 70 100 2 Theory
CORE THEORY
3 Story of Art – II 3 3 30 70 100 2 Theory
4 Introduction to Visual cultures 3 3 30 70 100 2 Theory
5 Colour theory 3 3 30 70 100 2 Theory
CORE STUDIO COURSE
6 Fundamentals of Drawing – II 3 15 35 50 1 Practical
7 Colour Composition 3 15 35 50 1 Practical
8 Inter Design studies- 2 3 15 35 50 1 Practical
9 Environment and Public Health 3 3 30 70 100 2 Theory
10 Workshop / Project / Journal writing 50 50 1
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Semester wise overview

This semester covers the substantial core topics for working with the Computer Aided Design software. The strategy starts with a few basic tools that enable you to create and edit a simple drawing and developing those tools. Advanced tools are introduced throughout the semester. Basics are ensured as to approach the most essential tools and concepts. Further, sophisticated techniques that extend your mastery of the program are introduced.

Sem-3

Brief Description about the semester:

In this semester you get hands-on experience in working design workshop, where you will learn to build basic 3D real models out of materials of different nature. You will learn to use different tools and the safe use power devices. The semester introduces the methods of making scale models, planning and execution through trial and error documentation. You are also introduced to rapid prototyping techniques and modalities required for outsourced fabrication. You are introduced to the principles and the basics of Engineering drawing skills to the students. Introduces the basic geometry, projection techniques, and also to interpret the drawings. Semester covers, basic Geometric lessons in construction of the basic shapes compass constructions of the geometric forms and figures, to use angles and tangents. You learn orthographic projections and conventions, use of sections, auxiliary views and developments for basic 3D forms such as Prism, Cone and Cylinders. The semester is designed for new AutoCAD software users who require comprehensive training. The objective of AutoCAD I is to enable the user to create a basic 2D drawing in the AutoCAD software. Even at this fundamental level, the AutoCAD software is one of the most sophisticated computer applications that you are likely to encounter. Take the challenge to learn. This semester covers the essential core topics for working with the AutoCAD software. You should strategize starting with a few basic tools that enable you to create and edit a simple drawing and then continue to develop those tools. More sophisticated techniques that extend your mastery of the program are introduced. For example, you will go beyond the basic skill of inserting a block to learning how to create blocks, and beyond the basic skill of using a template to understanding the process of Setting up a template. This knowledge of Computer based Visualization helps students in sketching, testing, rendering and design control drawing (DCD). The basic skills and knowledge in this semester presents baseline software platforms from which students will continue to build‐upon and hone throughout their education. Deliverables include process drawings as well as DCD’s with dimensioned technical specifications, sections, details and notes. Aim of Core Elective is to introduce both conventional and digital knowledge which enable students with multiple skill sets. Under this semester number of subjects of different nature, scope and relevancy are provided to the students. These topics are of different complexity and technicalities.

 

# Subject Title Instruction(hrs/week) Duration of exam(Hrs) Marks Credits Type
IA Exam Total
1 Language -I 4 3 30 70 100 2 Theory
2 Language -II 4 3 30 70 100 2 Theory
CORE THEORY
3 Product Design Studio 1 –Design Thinking 5 50 100 150 3 Theory
4 Models, Mockups and Prototypes 5 50 100 150 3 Theory
5 Technical Drawing 3 30 70 100 2  Theory
CORE ELECTIVE 3 15 35 50 1
6 Digital: CAD 1 3 15 35 50 1 Theory
7 Computer Applications and Information Technology 3 15 35 50 1 Theory
8 Workshop Writing 50 50 1
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Semester wise overview

You will learn effectively to be an expert both individually and team based. It will include a number of on‐site field trips. In AutoCAD II you are introduced to advanced techniques and you are taught to be proficient in AutoCAD. You will learn to recognize the best tools for the task, the best way to use that tool, and how to create new tools to accomplish tasks more efficiently. This semester builds upon the basic concepts acquired in AutoCAD-I semester.

Sem-4

Brief Description about the semester:

This semester briefs the basic information required about the materials and processes commonly used by product designers and manufacturers at various scales of production. It focuses the core studio sequence by providing a foundation for understanding how a product works and how it can be made better, safer, and more sustainably. As a seminar, assignments will be both individual and team based, and will include a number of on‐site field trips.  AutoCAD II introduces advanced techniques and teaches you to be proficient in AutoCAD. This is done by teaching how to recognize the best tool for the task, the best way to use that tool, and how to create new tools to accomplish tasks more efficiently. This semester builds upon the basic concepts of the AutoCAD -I semester. This semester further introduces advance level application of the tools in sketching, testing, rendering and design control drawing (DCD). Increases the complexity of the assignments and the outcome. Students working on their Design studio 2 will build 2D and 3D digital Technical diagrams and presentational models in this class.

 

# Subject Title Instruction(hrs/week) Duration of exam(Hrs) Marks Credits Type
IA Exam Total
1 Language -I 4 3 30 70 100 2 Theory
2 Language -II 4 3 30 70 100 2 Theory
CORE THEORY
3 Design research methodology 3 3 30 70 100 2 Theory
CORE STUDIO COURSE
4 Product Design Studio 2 7 50 100 150 3 Practical
5 Materials and Manufacturing Processes 6 50 100 150 3 Practical
6 Digital: CAD 2 3 30 70 100 2 Practical
7 CC & EC – Workshop 50 50 1
8 CORE ELECTIVE 3 15 35 50 1
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Semester wise overview

This semester will study, analyze and discuss how design can be understood, described, and developed as a process of inquiry, thought, and action. It will allow you to critically explore more as skilled and successful designer and what it takes to develop both design inquiry, design thinking, and design action. It will allow students to experimenting with the design process, by studying and analyzing design behavior, by reflecting on design experiences, and by conducting intellectual discussions. The overall purpose of the semester is to support each of you establish a personal, reflective, and examined intellectual position in relation to design as a process of inquiry, thought, and action.

Sem-5

Brief Description about the semester:

This semester will introduce some of the important aspects of Art Appreciation is a survey of Art, Architecture, Design, from the historical perspective to contemporary and traditional visual art themes. Emphasis is on current problems in communication through painting, sculpture, photography, film and architecture. It will discuss the role of Art in society, Social factors influencing various visual forms. Important Artists, Movements which breaks the tradition and give rise to new approach and vision. Semester will examine, analyze, study, and discuss how design can be understood, described, and developed as a process of inquiry, thought, and action. You will be able to critically explore how to become a more skilled and successful designer and what it takes to develop both design inquiry, design thinking, and design action. You will experiment the design process, by studying and analyzing design behavior, by reflecting on design experiences, and by conducting intellectual discussions. The overall purpose of the semester is to support each student to establish a personal, reflective, and examined intellectual position in relation to design as a process of inquiry, thought, and action. This Semester optimizes the opportunities for designers to utilize digital fabrication technologies that leverage the possibilities of the technology in order to deliver stakeholder benefits. The semester has a heavy emphasis on material exploration and exercises knowledge learned in Materials and Manufacturing Processes, Computer‐Aided Industrial Design, and Product Design Studio 1 and 2: Research, Design & Development. You will be working both individually and collaboratively towards comprehending the difference between fundamental innovation and incremental change in their work as well as beginning to articulate the relationship of manufacturing/fabrication processes to larger societal contexts. It introduces basic understanding of design principles related to physical and cognitive ergonomics, as well as ethnography. This semester provides the experience with user research and testing needed to enter Product Design Studio 4: Design Concepts and Applications. A seminar based semester, a portion of the assignments will be done on modeling, rigging, and constructing testing props and mechanisms.

 

# Subject Title Instruction(hrs/week) Duration of exam(Hrs) Marks Credits Type
IA Exam Total
CORE THEORY
1 Art Appreciation 3 3 30 70 100 2 Theory
 2 Theory of Design 3 3 30 70 100 2  Theory
CORE STUDIO COURSE
3 Product Design Studio 3 6 75 175 250 5 Theory
4 Human Factors, Ergonomics and Interface 6 60 140 200 4 Theory
5 Digital Methods: Advance Auto CAD 3 3 30 70 100 2  Theory
6 CORE ELECTIVE 3 30 70 100 2
7 Project Work 6 Report Evaluation 50 100 150 3
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Semester wise overview

This semester starts illustrating the evolution of the Designing and elaborates on thinking and concepts of designed objects in historical order. It takes you to explore the post Industrial revolution and explores the emergence of the Human centered design, Science and technology interface. The semester redefines the cultural expressions to suit the new– emerging world. Students will be exploring the research options and put their actions in to a complex user research and applying, Testing in the design out comes. This transitional studio will knit learning in Human Factors, Ergonomics, Interface with previous studies around form giving and production. You will be given ample scopes to work with outside partners or advisors and showcase your ability to work both individually as well as a team.

Sem-6

Brief Description about the semester:

You will explore the evolution of the Design field and focus on concepts behind the last century and a half of designed objects. The history will build you concept on the post Industrial revolution and explores the emergence of the Human centered design, Science and technology interface. This semester defines the cultural expressions to suit the emerging world. This program will build your business acuity and set the stage for you to build a viable business fuelled by design. The best practices are integrated throughout the program to ensure how you make decisions that considers the environmental and social impacts along with economic success. Case studies of some of the successful Design projects are discussed. You will explore the research options and put their actions in to a complex user research and applying, Testing in the design out comes. . The transitional studio will knit learning in Human Factors, Ergonomics, Interface with previous studies around form giving and production. You will be given the opportunity to work with outside partners or advisors and will demonstrate ability to work both individually as well as on a team. While project work will be basically studio based, content may require off‐site research and engagement. Study of Portfolio, Publication and Dynamic Media helps students in identifying different methods for documenting and communicating design ideas and achievements to different audiences. This semester helps you to frame and present work for potential internships as well as entry into design strife, and introduces general strategies for creating promotional materials. Media will be both digital and print and will explore static presentation such as portfolio and active social media such as through blogging, twitter, etc. This semester provides a basic understanding of how to design and modify 3D models with AutoCAD. Creating 3D models helps users better visualize and present designs that are created with CAD. The Semester is focused on independent research Project based on the Knowledge acquired from the Product Design studio 3 and 4. In this semester students will do field research, Market survey, Interaction with public and identify the research area, Product and the relevant production Industry.

 

# Subject Title Instruction(hrs/week) Duration of exam(Hrs) Marks Credits Type
IA Exam Total
CORE THEORY
1 History of Industrial Design 3 3 30 70 100 2 Theory
2 Design Studio Management 3 3 30 70 100 2  Theory
CORE STUDIO COURSE
3 Product Design Studio 4 6 75 175 250 5 Practical
4 Portfolio, Publication and Dynamic Media 6 60 140 200 4 Practical
5 Digital Methods: Advance Auto CAD 4 3 30 70 100 2 Practical
6 CORE ELECTIVE 3 30 70 100 2
7 Project Work 6 Report Evaluation 50 100 150 3
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Semester wise overview

After completing this semester you will be able to apply your research in more coherent areas of Design such as User Design interface. You will be able to understand and apply the Human factors, Ergonomics in their design development and display independence and confidence in exploring the options to work with external resource people.

Sem-7

Brief Description about the semester:

This semester trains students to research, analyze, and evaluate design and its social and environmental implications. You study the best design writers and thinkers both contemporary and evergreen. Seminars by experts on the Contemporary practice of Art and Design will take you to even higher standards. This semester is designed towards developing methodology, rooted to contemporary theory (by way of structuralism and post-structuralism), through which students may articulate the significance of cultural artifacts such as art, mass media and digital culture. Rather than building the developments of culture as the fulfillment of any kind of natural order, whether that order be based in rationality, mysticism, or otherwise, the semester reviews the development of art and visual culture in the industrial and postindustrial ages as a wholly human invented affair, and as such, subject to critical response from a multitude of studies invested in human affairs. Modern Design Theory is a research and discussion platform with a focus on visual culture. You will explore modern design ideas in this semester and activities by the adept people who give rise to new design theories. You are offered a comprehensive formalization of design that is independent of any design domain or object and explains invention, creation, and discovery within the same framework and as design processes. This semester develop design ideas, and to evaluate computing systems. Doing Design Ethnography is about one particularly influential approach: ethno methodologically informed or inspired ethnography. This approach focuses distinctively on the embodied work practices that people use to conduct their everyday activities and to concert them with others. It enables system developers to factor the social organization of human activities into IT research and systems design, and to do so with respect to its real world, real time character. Product Design Studio session in this semester will encourage students to take up multidisciplinary group projects with a high degree of project closure and advanced presentation. Students will get more clarity in their prior learnt subjects and employing design process in iterative, active, and analytical ways utilizing prototyping, testing, and comparative research. Projects work with outside partners and completed proof of concept(s) models are critiqued both inside and outside the university. This semester is a rudiment to the final year project. Here you will explore wide range of topics which covers diverse areas of research for the project. This semester includes on site research, analysis. The semester is spanned between theory and practice, which will enable you to reflect critically on art, design and visual practices as they relate to issues of sustainability, politics, and social justice. This semester put students on writing, discussions and interaction with mentors to refine their skills. Semester will also provide opportunity to resolve issues of representation of ideas, workable models, planning and execution.

 

# Subject Title Instruction(hrs/week) Duration of exam(Hrs) Marks Credits Type
IA Exam Total
CORE THEORY
1 Art and Design Criticism and Writing 3 3 30 70 100 2 Theory
2 Modern Design theory 3 3 30 70 100 2 Theory
3 Design Ethnography 3 3 30 70 100 2 Theory
CORE STUDIO COURSE
 4 Product Design Studio 5 5 120 280 400 8 Practical
 5 Pre-final Project 4 60 140 200 4
6 CORE ELECTIVE 3 30 70 100 2
6 Internship / In-house Project 9 90 210 300 6
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Semester wise overview

In this semester the student are taught to propound sense making: learn to think critically and create meaning with communication artifacts. Also, given stress on social intelligence: learn to understand a defined audience and create communication artifacts that speak to them, that drive them to act. You develop adaptive thinking: to express abstract ideas in a concrete way, to communicate them clearly. You are able to have a design mindset: learn to create communication artifacts that persuade, that produce desired outcomes. Finally and most significantly you develop cognitive load management: to filter and focus information into communication artifacts that engage, that persuade a defined audience.

Sem-8

Brief Description about the semester:

This semester brief the history of modern Visual and media cultures. The conventions and techniques of old media- rectangular frame, mobile viewpoint and montage are vividly described. Relationship between language of multimedia and nineteenth century pro-cinematic cultural forms, functions of screen, mobile camera, and montage in new media as compared to cinema, etc becomes a part of your daily discussion. Then you study of Principles of New Media. The emphasis of the project on individually planned design projects that involve considerations of interactions with product / communication system, wide range of requirements of different users and scope for visual, formal and structural innovations. The project is supported by theoretical information and assignments in the complementary nature of systematic and creative thinking in the various stages of the design process and visual, structural and functional analysis of design system. The outcome of the project will be in the form of innovative and conceptual design proposal that reflect the students understanding of the design process. You will develop and present in the form of appropriate and tangible design solutions including models, graphic solutions etc. This semester will brief on the importance of the portfolio, and different types of portfolio and methodology in systematically developing individual Project portfolio. Also, this semester briefs about portfolio‘s for different purpose. Semester will provide ample information and knowledge of different digital and manual methods to build your portfolio.

 

# Subject Title Instruction(hrs/week) Duration of exam(Hrs) Marks Credits Type
IA Exam Total
CORE THEORY
1 New media Art, Design and Technology 3 3 30 70 100 2 Theory
CORE STUDIO COURSE
2 Graduation Project 14 180 420 600 12 Practical
3 Minor Project 10 Report Evaluation 120 280 400 8 Practical
4 Portfolio Development Final display and presentation of the Project 3 60 140 200 4

Careers after BVA in Product Design

Completing a degree in Product Design, you keep your career scopes open to Visual product designer, Ui Ux Designer , Accessories designer , and so on.
In the present time, Furniture Designing has enormous scopes as a Product Designer too.

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STUDENTS WORKS

  • 2D

    2D

    Classic 2D animation can be regarded as a straightforward approach to create animation in two dimensional context. It involves drawing each frame of each scene minutely.

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  • Graphics

    Graphics

    Graphic Designing can be referred to as a process heavily used in visual communication to edit and create artworks conveying images, text and raster-vector objects.

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  • 3D

    3D

    It relates to animating objects in a three-dimensional frame to appear like real objects. It has the power of creating a realm of virtual reality.

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